Established in late 2018, the No_Code project is a new footwear undertaking by Italian fashion house Tod's created to disrupt the flow and conventional rules of fashion.
Said to be "dedicated to experimenters and all those who feel themselves a part of this collective to rewrite the rules", the No-Code project has gathered a group of creative-design advisors – including former editor-in-chief of Icon magazine Michele Lupi (the men’s collections’ visionary at Tod’s), car designer Chris Bangle and Italian curator Angela Rui – to work with Tod’s CEO Diego Della Valle to develop new products to satisfy the needs of contemporary consumers.
"SHOE + SNEAKER = SHOEKER"
To kickstart the No_Code project, Korean designer Yong Bae Seok created the "Shoeker", a shoe/sneaker hybrid that transcends stylistic codes and seasonal limitations of a regular fashion product.
Featuring a sole of expanded rubber with lightweight leather and neoprene, the Shoeker brings the finest characteristics of both shoes and sneakers into one singular existence that fits any occasion, time and day.
Sleek and made in style for utility, the Shoeker escapes from the current "ugly sneaker" trend to stand as a timeless product for all.
Swipe the gallery below to see the many variations of the Shoeker: