Ever the purveyors of American glamour and luxury, Coach is cashing in on their megawatt band of spokespeople, models, and influencers. The brand’s new Holiday campaign, shot by legend Steven Meisel, stars the global face of Coach Women’s, Selena Gomez, emerging from a vintage car with her trusty Parker bag in tow.
And while the men’s counterparts to the campaign—clad in studded leather pieces and full-bodied outerwear—are doing a lot of the heavy lifting for the ads, Gomez is still the star of the show.
The accompanying video, shot by creative partners Henry and Rel of Supermarché, features Gomez and her "festive friends" (whimsical cartoon animals) auditioning for the role of filling the Coach store’s holiday windows. Playing to Gomez’s background as an actress makes a strong case for the neo-bohemian holiday collection, available today.