Simons, the Chief Creative Officer at Calvin Klein, oversees all aspects of design, marketing, communications and visuals at the American fashion behemoth, which has lines dedicated to ready-to-wear, casualwear, sportswear, swimwear, underwear, footwear, eyewear, jeans, accessories, home furnishings and furniture, hosiery, socks, fragrances and watches, among others. So massive is the company’s structure that the move to appoint Pieter Mulier (another Belgian, and Simons’ right-hand man when he was at Dior) as Creative Director to oversee the most fashion-centric lines – clothing and accessories – is a logical and strategic one.
The duo’s office at Calvin Klein has weightier significance that just being a re-appointment: they will need to stand up to the challenge of bringing convincing relevance to a stagnating brand. It’s the perfect chance for “outsiders” to redefine America. To aid them in this endeavour, they’ve chosen fellow Flemish creatives and frequent collaborators photographer Willy Vanderperre and stylist Olivier Rizzo (known for their fresh work with Prada) to execute their ad campaigns with unexpected, minimalist imagery – the perfect pair to coolly align a by-appointment service (what the brand terms “bespoke couture”), or artists Sterling Ruby and Richard Prince with a brand otherwise known for its ’90s underwear ads.