Gucci Gets ’Em Young

Heads up, Alessandro Michele fants! Gucci opens its first standalone store for kids in Southeast Asia at Marina Bay Sands
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NEWS: Gucci-loving mums (and dads), your kids can now get in on the fun. The new concept store at Marina Bay Sands presents the aesthetic universe of the fashion house as if seen through the eyes of a child. The new Gucci children's store takes Alessandro Michele’s vision for Gucci as its foundation, a vision which in any case is eclectic and playful and makes use of multi-coloured patterns and eccentric motifs taken from the world of flora and fauna, the children’s room amplifies this to create a fabled environment.

Entering the space, it is as if you are walking into a giant playroom decorated by a child whose imagination has been allowed to run wild: door knockers feature lion’s heads, trunks have horse’s legs, wooden pineapples stand proud as decorative elements, lion’s paws peep out from beneath pieces of furniture and silver six-pointed stars adorn walls and display cases and the frames around mirrors; and everywhere there is a riot of colour and pattern.

Pistachio-coloured carpets combine with navy-and-white striped wallpaper and vichy-patterned yellow-and-white wallpaper; upholstery features more vichy yellow-and-white checks, the House herbarium print in red and black; wooden decorative elements are in brushed lacquered oak in cherry red, blue and hazel; while a changing room has curtains in satin red jacquard fabric, and vichy-patterned yellow-and-white fabric. The effect is of a playful, random scattering of brightly-coloured pieces of fabric and wallpaper, a fun and chaotic combination of elements to catch the eye and lift the spirits. Display cases look like the wardrobes and chests you might find in a child’s fantasy room. There is a surreal, dream-like mood here, created by contrasting scales, mysterious panelled doors and cosy, curtained changing rooms.

At the Gucci Kids Store at The Shoppes at Marina Bay Sands Singapore, we can safely say that both parent and child are in for a whimsical treat.

Gucci Kids, B1-58 The Shoppes at Marina Bay Sands, 2 Bayfront Avenue, tel: 6688 7118



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