Fashion

Get Creative At Home With Miu Miu's New Social Media Challenge

The #MiuMe project wants you to show off your all-time favourite Miu Miu looks on Instagram
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Photo via Instagram / @miumiu

Stop practising that TikTok dance, because there’s a new social media challenge that’s about to go viral. Miu Miu has just launched the #MiuMe social series, calling on friends, followers, and fans to experiment with their most cherished Miu Miu finds, and then document the results on Instagram.

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The new campaign invites a diverse cross-section of people around the world – prominent personalities from the realms of fashion, art, dance and sport, as well as Miu Miu devotees – to snap a picture or video of themselves in their favourite looks from the label, using only their mobile phones for this at-home photoshoot. Whether you choose newly-minted purchases or well-loved vintage pieces, the idea is to go through your wardrobe and present yourself in front of the lens in any manner you desire, thus elevating the commonplace selfie into a statement on your identity and sense of self.

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The luxury house will collate and curate these moving portraits as part of the first phase of this ongoing project, in the hopes of sparking a dialogue on the themes of proximity and intimacy, two concepts that have evolved profoundly in recent weeks as social distancing and self-isolation measures separate us from our loved ones.

So dust off your glad rags and share your best effort on Instagram with the hashtag #MiuMe, and tag @MiuMiu for the chance to be featured on the brand’s official Instagram page

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