Gentle Monster Introduces the Pocket 2025 Collection Starring KARINA

Marking the start of summer, the South Korean brand once again challenges convention, presenting 21 foldable designs that are as lightweight as they are resilient. True to its spirit of experimentation and boundary-pushing aesthetics, each piece embodies a seamless blend of innovation and bold design.

A standout in the collection is the exclusive Bratz collaboration. Celebrated for their unapologetic attitude and flamboyant style, the Bratz dolls serve as the perfect muse. This partnership champions self-expression and individuality, presenting style not merely as fashion, but as a cultural statement.

Central to this creative universe is the Bratz x Gentle Monster Doll, conceived specially for the launch. More than a collectible, the doll acts as an avatar in a surreal, post-human narrative brought to life in a campaign starring KARINA of Aespa. Here, the doll becomes an extension of the eyewear—an artistic bridge between the tangible and the imagined.

The Pocket 2025 Collection does more than embrace functional design—it reimagines it. Some frames gleam with metallic accents, others take on lensless, sculptural forms that resemble celestial artefacts. Each is a deliberate artistic gesture, a minimalist statement carved out in a maximalist world.

To mark the launch, immersive pop-ups have been unveiled in Los Angeles, Seoul, Shanghai and Bangkok. These multisensory environments transform retail into theatre, with a towering Bratz figure at the centre—a surreal guardian of this dreamlike realm. These spaces invite visitors to step outside the ordinary and view themselves through the offbeat lens of Gentle Monster.

With the Pocket 2025 Collection, the brand doesn’t just frame the eyes—it reshapes the way we see. Here, function becomes form, and fashion becomes a vision of metamorphosis.