#JentleHome, where Blackpink's Jennie meets Gentle Monster

After months of anticipation, the first campaign of Jennie and Gentle Monster has dropped!
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Ever since her first cryptic message on Instagram in May 2019, the fashion (and K-pop) world have been waiting with bated breath for the official announcement of a collaboration between Blackpink's Jennie (@jennierubyjane) and Gentle Monster (@gentlemonster).

And that dream has finally come true and the official campaign images of this exciting Gentle Monster collaboration has just been released online. The Gentle Monster x Jennie campaign is shot by photographer Hugo Comte (@hugocomte), featuring an edgy and forward concept featuring multiple Jennies in luxurious spaces.

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Within the campaign, we see multiple copies of Jennie parading a myriad of statement Gentle Monster eyewear, like the tinted specs and oversized sunnies with detachable chains, in a doppelganger-esque and fashion-forward aesthetic.

For the launch of this campaign, Gentle Monster also created a special chatroom feature on its website where Jennie herself will message you and talk to you about the collaboration.

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Visit for this chatroom feature.

Set to launch worldwide on 21st April 2020, the Jentle Home collaboration will also feature an exclusive pop-up space by Gentle Monster in Seoul in May 2020. Titled "Jentle Home", the pop-up will feature a doll-house inspired concept to showcase the new collections. Details to follow soon.


Scroll down to see the Jennie x Gentle Monster campaign photos now:

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Stay tuned for more on

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