Since Silvia Venturini Fendi designed the Peekaboo bag in 2008, a new variation of this model has been presented almost every season. What makes it so successful even today? If you ask the Fendi women, that's mainly thanks to the timeless design of the bag.
In the official video for the new #MeandMyPeekaboo campaign, daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi, as well as Silvia herself, talk about the significance of the Peekaboo bags in their lives and why each bag is like a piece of jewellery itself. Watch it below.