Fendi Celebrates 10 Years of the Peekaboo Bag

Fendi Celebrates 10 Years of the Peekaboo Bag

For the anniversary, Silvia Venturini Fendi and her daughters tell us what the iconic handbag means to them.

Since Silvia Venturini Fendi designed the Peekaboo bag in 2008, a new variation of this model has been presented almost every season. What makes it so successful even today? If you ask the Fendi women, that's mainly thanks to the timeless design of the bag.


In the official video for the new #MeandMyPeekaboo campaign, daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi, as well as Silvia herself, talk about the significance of the Peekaboo bags in their lives and why each bag is like a piece of jewellery itself. Watch it below.

Fendi presents #MeAndMyPeekaboo

Discover the Peekaboo bag collection at the Fendi website.

related posts

Recommended posts for you