Remember when Tiffany & Co. took over the streets of New York City earlier this year by painting everything from coffee carts to taxi cabs in its signature shade of Tiffany Blue? The jewellery brand has now brought a slice of that unique experience to our shores — right at the heart of Orchard Road, no less.
To celebrate the launch of the new Tiffany Paper Flowers Collection, Tiffany & Co. has stationed a Tiffany Blue coffee cart right in front of its ION store that will serve complimentary breakfast delights every morning from 27 August to 3 September.
You can live out your Holly Golightly fantasies with a croissant and a Tiffany Blue cup of coffee in hand — all courtesy of the homegrown Tiong Bahru Bakery — by simply snapping a pic of the coffee cart and sharing it on social media with the hashtags #tiffanypaperflowers and #tiongbahrubakery.
As part of its collaboration with Tiong Bahru Bakery, Tiffany & Co. has also given the beloved neighbourhood patisserie the Tiffany Blue treatment, transforming its window displays and adding a couple of NYC touches such as bodegas filled with paper flowers.
It's all quite a sight to see, much like the brand's new Tiffany Paper Flowers Collection. Taking inspiration from flower petals cut from paper (surprise, surprise), the collection consists of earrings, bracelets, pendants and rings made from highly polished platinum and set with brilliant round diamonds. You can see the pieces for yourself on 1 September, when the collection is made available in all Tiffany & Co. stores in Singapore.
The Tiffany Blue® coffee cart will be open from 27 August to 3 September, 10am – 2pm, outside the Tiffany & Co. ION Orchard store.