Marking the launch of designer Reed Krakoff’s first jewellery collection for Tiffany & Co., the Maison has decided to surprise New Yorkers heading about their daily commute by painting the city in its signature shade of Tiffany Blue.
Bodegas along the streets, coffee carts and the New York yellow cabs are painted in blue to join the celebration, while the famous Atlas clock at Fifth Avenue Flagship store is transformed into a digital screen featuring the behind-the-scenes footage and vignettes from campaign film. Selected subway stations even gave commuters a Tiffany Blue treatment by dispensing of Tiffany & Co. MetroCards.
Check out Tiffany & Co.'s New York takeover in the gallery below:
Tiffany & Co. has also unveiled its new campaign ‘Believe In Dreams’, starring Hollywood actress Elle Fanning. The video features a remix by the actress and rapper A$AP Ferg of the song "Moon River", which soundtracked the iconic film Breakfast at Tiffany's. Watch the fun campaign below: