I actually tried the test for the first time yesterday, it’s quite comprehensive!
It’s a very smart tool! The whole idea emerged from my background in tech and my dislike of the beauty counter/salon experience. I think beauty should be all about self-discovery or learning what works for you. In theory you should leave a counter or salon knowing more about your skin, but somehow I always found myself more confused than before I walked in. It’s hard to determine what a salesperson really thinks of the product they’re selling. Do they really believe in it, or are they just trying to make a sale?
A big part of Skin Inc. philosophy is co-creating with our consumer, who usually discovers us online or through Sephora (our biggest worldwide partner) from searching for and reading reviews. At Skin Inc. we’re all about letting our clients customise their product; they can choose the colour of their serum bottles, or recalibrate their formulas after their initial dose to adjust to any changes, personal or even seasonal, that have happened since.
What do you think is the next step in skincare customisation?
Today’s consumer is more well-informed, selective and critical than ever. They also want everything now. How do you match their growing expectations and raise the bar over and over again? Beyond serums, we’ve been expanding into customisation with other products and really pushing the boundaries.
Take our Optimiser Voyage Tri-Light. It’s a wireless LED spa device that allows you to target sensitive areas with blue light, uneven areas with yellow light, and to sculpt your face with red light. It’s up to you to decide what each part of your face needs.
It takes a lot of time and trial and error to launch a new product. If I’m not wowed by the results, it’s right back to the drawing board! Our customers have been asking for a Skin Inc. sheet mask for nine years, and we’re only launching our Multi-Masking Facial In-A-Flash sheet masks now.