"I named our brand Huda Beauty because I wanted people to know it’s me behind the brand. I started off as a beauty blogger and being everyone’s Big Beauty Sister and I never want that to change."
"People say “the sky is the limit” but that isn’t true – you can go as far as you want to."
If you had to choose three beauty products you can’t live without, what would they be?
I always have my Huda Beauty Lip Contour Pencil in Trendsetter – it is my ride or die product and I never leave the house without it! Benefit ka-BROW is another must-have for me — I use it every single day! Shade number three and four are my absolute go-tos. I also swear by Mario Badescu skincare products and have at least two sets of everything — one for the office and one for home. The Drying Lotion is amazing for treating acne, and I recommend this to anyone who struggles with breakouts. I apply it at night and it really dries out the spot overnight!
Will you branch out into more than makeup?
It is a really exciting time for us because we are actually launching a new brand under the Huda Beauty umbrella later this year. It is a fragrance brand with its own identity, completely separate from Huda Beauty. My sister Mona is obsessed with perfumes – she actually has an entire room in her house dedicated to perfume! So it only made sense that we branched into fragrance eventually.
You’ve said you want Huda Beauty to be the no. 1 beauty brand in the world. How are you going to make that happen?
People say “the sky is the limit” but that isn’t true – you can go as far as you want to, and I remind myself of this every single day. We have a huge vision for the brand and nothing is going to stop us from getting there. Anything is possible when you think limitlessly.