Customisation has been the perfume trend du jour but for French fragrance atelier Parfums Henry Jacques, it’s a well-honed craft backed by over 40 years of know-how.
It all started with an encounter. Founder Henry Jacques Cremona had met with one of the last great noses of the old French perfume tradition and was inspired to set up his own perfume house in 1975. Cremona was a stickler for rarity and perfection and often travelled the world to source for the best ingredients for his exquisite fragrance creations. These fragrances were all made-to-order at the request of his discerning clients, and for 40 years every single perfume from the atelier was bespoke.
It was only three years ago that Henry Cremona’s daughter Anne-Lise Cremona introduced a permanent line of “commercial” fragrances on the shelves. In addition to this, the brand has always stuck to its roots and continues to custom-make fragrances with the same rich expertise and skill. But while these used to mainly be available to royalty and the elite, all it takes now is to set up an appointment for the bespoke perfumery service, then embark on a journey toward the perfect fragrance.
Step 1: Consultation
The bespoke fragrance journey begins within the comforts of the Henry Jacques boutique. In Singapore, the Marina Bay Sands boutique looks and feels just like a chic Parisian apartment. Customers sit down with a trained Henry Jacques sales ambassador to figure out the kind of scent they want based on a range of questions, and the HJ Bespoke Tray – a collection of notes and fragrances designed to reveal one’s tastes and desires. Preferences, including price range, are defined and a personality map is created and sent to the Henry Jacques laboratory in the South of France.