What made you want to take that leap of faith to become a beauty entrepreneur?
I began my career in the beauty industry under the Consumer Group Division of L’Oreal in France. While it’s a beautiful world of work and innovation, I felt disconnected from the products – I was just thinking about the consumer and how to sell it to them. I wanted to go back to a level of exclusivity and confidentiality, so that you can refocus on what luxury is, which is all about the products and the service behind it, and not so much about the marketing. I wanted to spend all my energy in creating something that I believed in, and both Amandine and I had this moment of realisation – the desire and strong conviction to create something the right way.
Tell us about Codage’s three-step skincare routine.
Prepare, nourish, moisturise. To nourish the skin you need to remove impurities, makeup, pollutants and dead cells. It’s daily cleansing and toning, weekly or bi-weekly exfoliating and mask. Then, you nourish and act. Apply a serum to the face – we always like to start with the eye contours – and massage it till it’s absorbed. And as you’re still losing water all day long, you will need to reestablish a protective shield to prevent water loss and environmental damage, and that is the protective third step: moisturising.