THE CULT ISSUE: Out Now
L’Officiel Singapore gets its game face on this August with Gucci’s nu-body armour on our cover. The look, a blinged-up bodysuit and full-faced mask, broke the internet when Rihanna sported it at Coachella. The destroyed Gucci logo tank sports Spanish artist Coco Capitán’s pithy hand-scrawled declaration, “Common sense is not that common”, marries streetwear and street art.
This carry over from street to high fashion – recall the recent craze at the Louis Vuitton x Supreme drop – is the mainstreaming of once niche brands that were previously the domain of certain subcultures.
Photography Jeff Chang Styling Evon Chng Hair and makeup Manisa Tan/Palette Inc using Keune and Urban Decay Photography assistant Alif Model Liza F / Mannequin
“Today, fashion tribes such as the Gucci kids and the Chloé gals identify themselves with a brand’s aesthetic or a designer’s ideology or manifesto particularly at fashion week,” says Grace Tay, L’Officiel Singapore’s Managing Editor. “And while consumers cherry-pick brands to identify with, fashion houses have to work harder to find new ways to align themselves with their target markets – millennials in particular.”
In this issue, we explore how fashion is trying to tap into the Gen Y and Z psyche to woo them. We also speak with players on Singapore’s retail scene about where the designer streetwear trend is headed.
August also marks the launch of L’Officiel Singapore’s annual Watch & Jewellery booklet, which is a round-up of the most memorable bijouterie we’ve seen this year. "The thing about watchmaking that excites me the most is not so much the number of components in a mechanical movement or the number of diamonds set on a sleek platinum case. What I find most exciting are those unpredictable elements of surprise and surprised – in a good way – was I this crazy year," says Deputy Editor Kenny Loh.
Featured on the cover is Tiffany & Co.’s stunning new Metro timepiece, which is inspired by vintage baubles from the New York jeweller’s archives.
Photography Joel Low Styling Evon Chng Hair Sean Ang / FAC3INC Makeup Melissa Yeo / FAC3INC Photography assistant Alfie Pan Model Marie Hallen / Mannequin
