For Gucci's "The Artist Is Present" exhibition in Shanghai, branding is the least of the Italian label's worries as it pushes its way forward to create a truly stunning art showcase of the many talents scouted by Alessandro Michele.
Curated by Maurizio Cattelan, the exhibition explores the idea of "counterfeit and copying". Of the many intriguing artworks currently on display at the Yuz Museum, perhaps the one that really screams "GUCCI!" is the Lego-fied Gucci Sylvie Bag by artist Andy Hung.
An iconic silhouette inspired by Sylvie Vartan in the '60s, the Sylvie bag gets a 180-degree transformation in the form of Lego pieces by the Hong Kong-based artist. Below, he tells us more about how the bag was made and how he became a Lego Certified Professional.
Is Gucci your first ever fashion partnership? How was the experience working with Gucci?
Yes, it is true! It was very exciting because I got to work with great professionals pushing me to create something beyond my habitual subjects.
What do you think about the Sylvie Bag? How do you think the bag resonates to Lego and what you do as an artist?
The Gucci Sylvie Bag is an iconic bag in fashion and the Lego bricks are iconic in their segment as well – so it was great to combine these two extremely different things together. In this creation, I tried to maintain and respect both the two significant characters and heritages.
Gucci's "The Artist Is Present" exhibition is now open to the public until 16 December 2019 at the Yuz Museum, Shanghai. Find out more at www.gucci.com.