It's a well-known fact that celebrities like Rihanna, Kanye West and Dr. Dre are among the most influential A-listers-turned-entrepreneurs. But have you ever wondered exactly how much their brands — like Yeezy, Fenty and Beats — make?
According to a recent report, Kanye West’s Yeezy, which makes £1,012,160,500 (approximately SGD 1,778,386,242), leads the top 10 celebrity-made fashion ventures. After that is the Jessica Simpson Collection — which reportedly makes £778,585,000 or SGD 1,367,989,417 — and then FEИTY (the LVMH-backed fashion house) at £301,779,546 or SGD 530,232,698.
Overall, the top 10 highest-earning celebrities are, in order, Dr. Dre (of Beats Electronics), Kanye West, Jessica Simpson, Rihanna (twice for Fenty Beauty and Fenty fashion), Jessica Alba (of Honest Beauty), Kate Hudson, Kylie Jenner, Rihanna again (showing up a third time for Savage x Fenty), and finally, Jay Z.
All this to say: celebrities aren't just "celebrities" anymore. They've turned their likenesses into businesses — because the (famous) name behind a brand is a powerful asset.