Western Australia's new tourism brand has been more than two years in the making

What sets <a href="https://www.lofficielsingapore.com/living/our-guide-to-western-australia-perth-rottnest-island-swan-valley-margaret-river-mandurah">Western Australia</a> apart from other destinations out there? To them (and those who have explored the land), it's the blurring of lines between dream and reality the moment one steps foot into the state. As such, Tourism Western Australia has developed a global brand for this narrative that's more than two years in the making &ndash; titled 'Walking on a Dream'.
Inspired by its 2019 narrative <a href="https://www.tourism.wa.gov.au/industry-support-and-events/campaigns-and-opportunities/Brand/Pages/WA-Tourism-Our-Story.aspx#/">'Our Story: The Spirit of Adventure'</a>, the brand outlines the key themes of Western Australia: Time, Space, Connection and Freedom, as seen in the campaign video for 'Walking on a Dream' below.

Western Australia, Walking on a Dream

Besides its picturesque landmarks and large land size that's one-third of the Australian continent, Western Australia is known for its capital city &ndash; Perth, Aboriginal history (which you can learn more about on a trip to Rottnest Island), and dreamlike experiences at popular destinations like the Swan Valley, Margaret River Region, Perth City, Kings Park, Rottnest Island, and Mandurah, all of which we've done a handy guide for <a href="https://www.lofficielsingapore.com/living/our-guide-to-western-australia-perth-rottnest-island-swan-valley-margaret-river-mandurah">here</a>. All in all, a state that's worth adding to your travel bucket list.&nbsp;

For more information about Western Australia or 'Walking on a Dream', visit <a href="https://www.westernaustralia.com/sg" rel="noopener noreferrer" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.westernaustralia.com/sg&amp;source=gmail&amp;ust=1669281010618000&amp;usg=AOvVaw1SFUhgWoECgxzCvbFr0FKa">westernaustralia.com</a>.

Tourism Western Australia Presents 'Walking on a Dream'

L'OFFICIEL Singapore — April 2024

L'OFFICIEL Singapore — March 2024

Tourism Western Australia Presents 'Walking on a Dream'

Recommended posts for you

Fashion

Get to Know LEMAIRE and Their Viral "Croissant" Handbag

Watches & Jewellery

Jisoo, Stray Kids' Hyunjin & More Attend Cartier’s High Jewellery Gala in Seoul

Beauty

One Lipstick is All You Need for This Viral Beauty Trend

Fashion

TikTok Becomes The New Luxury Shopping Paradise For Gen Z

Culture

IVE Talks about Their Smash Hit Comeback Album, 'IVE Switch', Growth & More

Fashion

Once Worn by Jennie, L Seoul's Mini-Skirt Sold Out In 15 Minutes

Fashion

Shaping Glamour with Saint Laurent's Sensual Cruise 2024 Collection

Watches & Jewellery

Ella Rose Richards on Being the Face of Piaget