Living

Inside the New Apple Store Singapore

by L'Officiel Singapore
26.05.2017
Ahead of its grand opening on 27 May, here's what you need to know about the new Apple Orchard Road
This is the first official Apple store in Southeast Asia

With 500 stores in 17 countries, Apple welcomes more than a million visitors a day across the globe. Apple executives expect the Singapore store to be one of its most popular in the world.

apple_singapore_orchard_road_120_foot_glass_exterior.jpg
Apple Orchard Road
LOfficiel Singapore Apple store Orchard Road 2.png
The Forum at Apple Orchard Road
LOfficiel Singapore Apple store.png
The Forum at Apple Orchard Road

It is located on Orchard Road

Spanning an estimated 30,000 square feet, Apple Orchard Road (as it is officially named) occupies two levels in Knightsbridge Mall. The first floor is The Avenue, where Apple's core products – the iPhone, iPad, Mac and Apple Watch – are displayed. Level two is where it gets even more interesting: designed to evoke a "modern-day town square", The Forum is a large space where free hands-on sessions for iPhone photography and iPad illustration will be conducted. The sessions, collectively known as Today at Apple, will be helmed by Apple's Creative Pros.

It features standout design elements

One thing you can't miss is Apple's entrance: a stunning glass facade measuring 120 feet long – made up of 13 glass panels (each standing 14 metres tall). A 7.62m-long canopy was also specially built outside to provide shelter.

Inside, two curved Castania stone staircases flank both sides of the store. Its design was inspired by Apple Park, the new Apple campus in Cupertino. Hello, Instagram fodder.

LOfficiel Singapore Apple store 2017.png

The Genius Bar gets a makeover

Its new moniker is the 'Genius Grove'. Under the canopy of live trees, customers can lounge on comfy cube stools and speak to the store's tech experts (aka the Geniuses). Apple Orchard Road is the first in the world to have two Genius Groves under one roof.

apple_singapore_orchard_road_staircase.gif

It runs on 100% clean energy

The store features environmentally-friendly rooftop solar installations provided by Singapore-based solar energy provider Sunseap Group.

 

Apple Orchard Road, 270 Orchard Road, Singapore 238857, tel: 699 2824

Share article

Tags

related posts

Recommended posts for you