Karlie Kloss: Model, entrepreneur and now face of Swarovski. She has graced runways around the world and was also one of Victoria’s Secret angels so it is no wonder that Kloss is taking over from Miranda Kerr.
From September, she will grace the brand’s campaigns in its bid to conquer the North American market. The outdoor, television, print and digital campaigns are amongst the many ways in which the Austrian jeweler is planning to make its presence known in the region. A tried and tested formula, enlisting the help of an instantly recognisable face is a tactic they used when breaking into the Australian market.