Lights, camera, action! Bvlgari is showcasing its love for the magical world of film with its new high jewellery collection, Cinemagia, which launched last week in Capri, Italy. Fueled by Rome's larger-than-life spirit, the collection features an elaborate and colourful array of bracelets, necklaces, earrings, rings and more.
The collection was launched at an event in Villa Certosa, which hosted many celebrities, including Kate Hudson, Uma Thurman and Lily Aldridge. Bvlgari's new high jewellery pieces — the shining star of the show — were revealed through a stunning runway show. Other highlights of the sparkling night included a musical show featuring Nicole Scherzinger which paid homage to iconic films throughout history, as well as the lovely, Capri-inspired dishes served up by Michelin chef Luca Fantin.
It isn't surprising that Bvlgari's newest jewellery collection pays homage to films like The Wizard of Oz and Dolce Vita; the brand has had a long history in connection with the cinema industry, from the moment Hollywood stars Elizabeth Taylor and Richard Burton tied the knot with a Bvlgari ring, to the brand's participation as the sponsor of countless film festivals, including the Cannes Film Festival.
The first thing that catches our attention is the Action! necklace from the collection. The necklace honours the discovery of celluloid in the 1885, which left a big impact on the film industry. The necklace itself expresses the flexibility of film, while also proudly presents Bvlgari's own new discovery: zirconium, a black-silver sheened metal that's the first of its kind in their high jewellery collections.
With Bvlgari being reknowned for its gems, the collection's lavish array of colourful gems are certainly something to look forward to. In particular, the Emerald City and Forever Emerald necklaces are especially eye-catching. Inspired by The Wizard of Oz, The Emerald City boasts a graphic 3D diamond, emerald and mother of pearl pave, around a stunning 21,49 karat emerald stone at its center. On the other hand, the Forever Emerald necklace shows off a 24.31-carat cabochon emerald.
Take a look at some of the pieces from the collection below: