Watches & Jewellery

Jisoo is the New Face of Cartier, Joining the Panthère Community

The Blackpink star joins Annabelle Wallis, Ella Balinska, Chang Chen, Mariacarla Boscono and Yasmine Sabri, becoming the latest ambassador of the house.

Yulia Gorbachenko © Cartier
Yulia Gorbachenko © Cartier

Blackpink's Jisoo has gained a new title as Cartier's latest ambassador, joining the house's Panthère community. The queen of versatility joins other notable names like Annabelle Wallis, Ella Balinska, Chang Chen, Mariacarla Boscono and Yasmine Sabri. Like the other members of the Panthère community, Jisoo embodies the house's codes with her distinct elegance and charm. 

"When we wanted to embody the magnetic aura of the panther, our attention was instinctively drawn to Jisoo," says Senior Vice President Chief Marketing Officer, Arnaud Carrez. "With her self-assured style, she is the voice of a new generation of creatives who dare to show their different talents. She is an artist who takes on her role with great creative freedom, never limiting herself."

The artist also considers it an honour to join Cartier's Panthère tribe as everyone "proves their strength of character". She continues: "I’m so glad to be a part of Cartier’s grand journey. I can’t wait to share Panthère’s great beauty with everyone."

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