Dior Cruise's Latest Campaign Is An Enchanting Fairytale
Dior has unveiled new images and videos of their campaign for the 2021 cruise collection that paid homage to the richness of Puglia, Italy. The collection, which was first shown earlier in July this year, at the Pizza del Duomo in Lecce, continues with its homage to cullture and community, and this time, with a little bit of magic realism.
The campaign images, which were photographed by Hong Kong-based pgotographer Lean Lui's lens, captured the magic and power of ancient rites that perpetuated to this day. Shot amidst the untamed landscapes of Lecce, the French luxury house's savoire-faire is celebrated here; where models come in delicate dresses in precious laces long skirts inspired by traditional Italian dresses and corsets as emblems of reinvented femininity.
Reminiscent of fairies coming from the mysterious depths of the forest, Dior cruise's latest campaign is a fashion tale that has been passed down from generation to generation. Perforated leather products here also deserve special attention - from corsets, handbags to footwear.
Check out the entire video below, directed by Fabien Baron, which presents the Dior cruise collection in dusty, sun-drenched landscapes, accompanied by a performance of the pizzica tarantata, a liberating and spellbinding folk ritual in which a spider’s bite leads to a healing song and dance.
