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<p><span class="whitespace-normal">Song Hye-kyo</span> has teamed up with <span class="whitespace-normal">Fendi</span> for the launch of the brand&rsquo;s latest digital campaign, introducing the upcoming Fall/Winter 2026 collection, <em data-start="284" data-end="295">FENDI Way</em>.</p>
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<p style="text-align: left;">In the campaign, the South Korean actress is seen in a relaxed yet polished look, wearing a white sweater and matching shorts from the Pre-Fall/Winter 2026 line. She pairs the outfit with a standout Mamma Baguette bag crafted from natural raffia fibre. The bag is made using a detailed herringbone crochet technique, finished with multiple hand-tied knots that give it a soft, flexible feel. Thoughtful details such as a drawstring closure and the signature FF clasp make it both practical and stylish, with plenty of room for everyday use.</p>

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<p data-start="842" data-end="1202">Another look from the campaign features <a href="https://www.lofficielsingapore.com/beauty/guerlain-honours-iconic-bee-bottle-global-ambassador-song-hye-kyo-beauty-fragrance-celebrity" title="Guerlain Honours Its Iconic Bee Bottle with Global Ambassador Song Hye-kyo" target="_blank" rel="noopener">Song Hye-kyo</a> in a design from the Spring/Summer 2026 collection. This is styled with two versions of the <a href="https://www.lofficielsingapore.com/fashion/maria-grazia-chiuri-debut-fendi-fall-winter-2026-collection-runway-celebrities-bangchan-huh-yunjin" title="Maria Grazia Chiuri Rewrites Fendi With a Collective Spirit For Fall/Winter 2026" target="_blank" rel="noopener">FENDI</a> Way bag: one in dove grey with an electric blue suede lining, and another in black with a rich chocolate brown interior. Together, these combinations strike a balance between timeless elegance and modern edge.</p>
<p data-start="1204" data-end="1482">Inspired by the idea of &ldquo;everyday elegance,&rdquo; the <a href="https://www.lofficielsingapore.com/fashion/fendi-celebrate-emily-in-paris-season-5-capsule-collection-fashion-tv-show-news" title="Fendi Celebrates Emily in Paris Season Five With a Glamorous Capsule Collection" target="_blank" rel="noopener">FENDI</a> Way bag is designed with a soft, roomy hobo silhouette and a clean trapezoidal shape. It brings together lightness, functionality, and expert craftsmanship, making it a versatile choice for the demands of contemporary life.</p>
<p data-start="1484" data-end="1637" data-is-last-node="" data-is-only-node="">The digital campaign launched on 25 March 2026. The full Fall/Winter 2026 collection will be available in FENDI boutiques and online from 9 April 2026.</p>
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Song Hye-kyo Fronts FENDI Way Campaign for Fall/Winter 2026 Collection

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