Reduce, Reuse, and Recycle: Here Is Katie Holmes's New Style Mantra

The name of the game is Max Mara's teddy bear coat
Reading time 3 minutes

It used to be the case that wearing an outfit more than once, especially in Hollywood, was a strict no-go. Today, however, with the growing urgency and awareness surrounding the impact of fashion - and its throwaway culture -  on the environment, repeat offenders are increasingly viewed in a positive rather than negative light. Leading the charge towards a more sustainability-conscious mentality is Katie Holmes, who has shown no shame in going down the tried-and-tested route. Her favourite statement piece? Max Mara's teddy bear coat


Katie Holmes had quite the fashion renaissance last year. Whether on the red carpet or on the streets (who can forget that bra and cardigan ensemble?), Ms Holmes was the unquestioned style star of 2019. Quick to try out many new trends, the one constant in her wardrobe was the Italian house's teddy coat, which she wore on multiple occasions over basically everything from leather culottes and zebra-print boots to sweatpants and dad sneakers. 

Debuted in Max Mara's Fall/Winter 2013 show, the teddy coat is modelled after an archival design from the '80s, and is so named not only for its plush and cuddly appearance, but also because it was originally made using the long-pile fabrics employed in toy factories for teddy bears. Now crafted from alpaca hair on a cotton base, the coat has gained a considerable number of famous fans, including Celine Dion, Kim Kardashian, Hailey Bieber, Rosie Huntington-Whiteley, and Rita Ora, to name a few. A wardrobe staple if we ever saw one, and a great way to reduce, reuse, and recycle. 











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