Global fashion search platform Lyst has released their list of the world’s hottest fashion brands in their quarterly report, and Off-White sits at the top of the list. The results were arrived through analysing online shopping behaviour and engagement statistics over a three month period.
The label, founded in 2012 by visionary designer Virgil Abloh, is known for it's stylised streetwear-inspired items, and feature the frequent use of quotation marks, zip ties, and industrial buckles. It has a star studded celebrity fanbase, which includes Kendall Jenner, Bella Hadid and Rihanna.
The label ranks just above Gucci and Balenciaga, which took 2nd and 3rd place respectively.
Check out the top 10 brands on the list:
The rankings contain names that are adored all around the world, with Balenciaga and Gucci consistently remaining in the top three.
There were also some names which caught our eye, such as the arrival of two new names on the list, Canada Goose and Dr Martens, who came to occupy the 18th and 19th place in the list, above Loewe, which was in the 20th position. It is worth mentioning that Dr Martens was worn by celebrities such as Kendall Jenner, Bella Hadid and Kaia Gerber, which certainly helped boost their popularity in sales.
Another name to appear on the list is Yeezy, which, since the last report, has risen by 9 positions, and currently in 16th place.
Another big surprise was the fall of Vetements, which in the previous quarter ranked 10th. However, since the announcement that Demna Gvasalia will leave the position of creative director, the brand has dropped 5 positions.