To mark this special occasion, The Ferragnez, web entrepreneur Chiara Ferragni and her husband Fedez, rapper and song producer, are featured together with the beloved women in Chiara's life-her mother Marina di Guardo and her two sisters Francesca and Valentina, along with her French bulldog Matilda, in the second chapter of the #MeAndMyPeekaboo series by FENDI.
The scene opens with Chiara and Fedez skimming the crowds and arriving at Palazzo FENDI in Rome, where she is welcomed with a surprise birthday party at the Palazzo Privé, having fun and enjoying some precious moments with her loved ones. Set to the sounds of “Family Affair” by Mary J. Blige – the signature soundtrack of the #MeAndMyPeekaboo third wave – the video captures the most real interactions, creating memories for Chiara and her family.
The FENDI Peekaboo bag is featured with its different variants, from the X-Lite to the new Essential for Men, all in the signature Cuoio Romano Selleria leather, handcrafted by the FENDI artisans using manufacturing techniques inherited from the Roman master saddlers.
Remaining faithful to the #MeAndMyPeekaboo narrative and values, the video portrays an unseen and intimate side of the family relationship, highlighting the strong bond between the different members of Chiara’s family.