Griffiths chose to hold the show at the Collezione Maramotti in Reggio Emilia, the building that served as Max Mara's first headquarters and now houses founder Achille Maramotti's private art collection. As a tribute to Maramotti, Griffiths' collection was inspired by the artworks in the gallery, which boasts a roster of avant-garde Italian artists such as Piero Manzoni, Lucio Fontana, Alberto Burri and Giovanni Anselmo. The result was a range of elegant coats and eveningwear pieces that echoed with a distinctive artistic influence, starting with the colours.
Scripts were stripped of their meaning and used to decorate dresses, sweaters pants, resulting in a sort of antithesis to the logos that currently pervade the runways. By taking cues from the works of Cy Twombly and Jannis Kounellis, Griffiths created an array of calligraphic prints that stand out against the otherwise bare-surfaced collection.
Discover the entire Max Mara Resort 2019 collection below: