Louis Vuitton Launches The Doudou Louis Teddy As Part Of Its #MakeAPromise Campaign

French luxury house Louis Vuitton has been committed to raising funds for humanitarian aid organisation UNICEF since 2016. Inspired by Georges Vuitton's tumbler lock – a single lock system invented in 1886 – the Maison has launched various iterations of its Silver Lockit bracelets as a means of fundraising over the past five years. While last year's line-up of bracelets – designed by Men's Artistic Director Virgil Abloh – featured a bolder colour palette, this year's line-up boasts rainbow-reminiscent pastel hues such as celadon green, baby blue and pink. As part of the brand's sustainability efforts, the bracelet comprises of recycled silver and organic cotton. 

Alongside its Silver Lockit bracelets, Louis Vuitton also launches the Doudou Louis – a colourful textile teddy bear which takes cues from the house's very first Doudou teddy as seen on the 2004 runways. Keeping in line with the campaign's pastel theme, the Doudou Louis features a printed organic cotton make, accompanied by embroidered monogram detailing. 

The #MAKEAPROMISE campaign has historically raised funds to support children in need, ensuring access to proper sanitation, education, protection services and nutrition. This year's funds will also be extended to UNICEF'S Covid-19 emergency response to ensure that support is extended to vulnerable children during one of the biggest global health pandemics of our time. 

The new Silver Lockit bracelets currently retail at US$465 (S$619). US$100 (S$133) of the retail price will be donated to UNICEF. The Doudou Louis teddy bear retails at US$955 (S$1,271). US$200 (S$266) of the retail price will be donated to UNICEF. 

Find out more about the Louis Vuitton for UNICEF collection here.