Step Inside Miu Miu's Room 303

Jaime King takes centre stage amongst her coterie of companions in Miu Miu's ad campaign for Autumn 2017
Reading time 54 seconds

For Autumn 2017, Miu Miu takes you into the private, intimate confines of Room 303. Lensed by Alasdair McLellan and starring actress Jaime King alongside her coterie of female companions, models Samantha Archibald, Iesha Hodges, Lily Nova, the ad campaign takes a closer look at the female friendship – coy, relaxed, physical – as the quartet prepare for a night out against the sumptuous backdrop of a London hotel. 

The focal point of the ad campaign? The embellishment – a staple of designer Miuccia Prada’s longtime obsession – with an emphasis on lush materials, jewels, and fur. Decorated cashmere cardigans and silk dresses with pearlescent buttons and collegiate patches make their appearance alongside classic satin pumps, leather bags, and variations on the wingtip adorned with jeweled buckles, metallic studs, and shimmering stones.

Watch the full video below.

Room 303: Miu Miu Automne 2017



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