G-Star RAW and Haute Celebrity Designer Stephen Jones Reveal New Denim Headwear Collection
The World’s First Haute Denim capsule collection launches with two ready-to-wear limited editions
Celebrity hat designer, Stephen Jones, takes denim to new frontiers with his iconic craftsmanship and the unique denim style of G-Star RAW, to collaborate on a newly launched headwear collection. The capsule will feature five Haute Couture hat pieces and two ready-to-wear limited editions, including a bucket hat and baseball cap. Both limited edition ready-to-wear pieces will be available on December 1st via g-star.com.
The G-Star x Stephen Jones collection features five couture denim designs, each showing the exquisite craftmanship from both collaborators, all created in a responsible Cradle to Cradle Gold Certified® denim fabric. Taking inspiration from Jones’ earlier couture creations, the hats become supersized in denim without overlooking any of the intricate, luxury details. In addition, two ready-to-wear hats complete the collection, taking inspiration from classic streetwear styles that boast global popularity; the bucket hat and baseball hat.
Jones is known for his Haute Couture creations with fashion houses such as Dior, Jean-Paul Gaultier, Thom Browne and Vivienne Westwood, with custom-made designs for royalty and celebrities that include Lady Gaga, Rhianna, Christina Aguilera and Megan Thee Stallion to name a few.
"Everybody around the world knows what denim is and what denim signifies. I took denim out of its comfort zone and made it what it wasn’t. G-Star gave me complete carte blanche," says Jones.
A short documentary has been filmed in Jones’ atelier in Covent Garden, London. The film will not only give a rare insight into his atelier, creative process and ground-breaking designs but also gives a glimpse of his rebellious past and status within the high fashion world. And it seems that the anarchist attitude of Jones’ pushes the limits of denim design once again, turning denim streetwear into Haute Couture. Whilst the audience receives an insight into the designer’s life, learning how he became the legendary milliner he is today.
Jones (Cheshire, 1957) burst on to the London fashion scene during its explosion of street style in the late seventies. By day, he was a student at the well-known fashion institute Saint Martins; after dark, he was one of the uncompromising style-blazers of the era at the legendary Blitz nightclub - always crowned with a striking hat of his own idiosyncratic design. Over the years, the designer’s creations have graced rock stars and royalty. His popularity has never wavered, with his hats remaining firmly at the forefront of fashion having been worn by multiple celebrities.
Jones' sculptural way of approaching headwear design has been embraced by the fashion world, which can be seen in his unconventional work for iconic fashion houses. Utilizing his background in womenswear design, Jones will always think of a hat within a whole outfit and starts each new design with a line drawing of a person’s back. The prestigious designer continues to take the creative industry by storm, and the acclaimed milliner is bringing his Haute Couture visions to the mainstream fashion enthusiast.
Available from December 1st at g-star.com, the G-Star RAW x Stephen Jones collaboration features two limited edition ready-to-wear headpieces. The G-Star x Stephen Jones Double Bucket hat retails at $240 and the G-Star x Stephen Jones Winged Baseball cap at $220.
