FENTY Meets The World via SoHo Pop-Up

Rihanna's highly anticipated clothing line is set to hit the US on 19 June.
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Robyn Rihanna Fenty has taken the world by storm in beauty (Fenty Beauty) and lingerie (Savage X Fenty) alike. Now she adds a luxury brand FENTY under LVMH to her impressive repertoire. Previously, the womenswear line had only launched in Paris, however, on June 19th FENTY will be available on and at The Webster in New York's SoHo.   

"I am so proud and honored that Rihanna and her team chose to launch the new FENTY release with The Webster SoHo. She has an incredible personality and style and is the true epitome of a powerful woman,” explains Laure Heriard-Dubreuil, founder and creative director of The Webster.

“Combining the ambiance of the ultimate walk-in closet with customized furnishings and contemporary art,” The Webster possesses a uniquely curated shopping experience spanning womenswear, menswear, childrenswear, and home decor, within a luxurious, intimate, warm setting. Frankly, cannot wait to see how the site showcases FENTY!

The highly anticipated clothing line features a medley of ready-to-wear, footwear, accessories, and more ranging from $200 to $1,500. Pastels and neutrals adorn the FENTY models who, dressed in oversized pieces, flood the official campaign video below.

FENTY official campaign video

"I love a corset. We put a corset in a suit, a dress, a shirt, a denim jacket, and a T-shirt dress," as these are a clear repeating element seen throughout the line.

”I use myself as the muse. It’s sweatpants with pearls, or a masculine denim jacket with a corset." 

The Webster’s fifth and newest multi brand luxury boutique will dedicate two of it’s six floors to FENTY. The SoHo pop up will be live from June 19 to the 30th at the iconic site that has previously hosted history’s most exclusive luxury brands such as Chanel, Balenciaga, FENDI, Celine, and Gucci. Earning a spot in The Webster deems clear fashion royalty, so call Rihanna the queen as she is crowned "the first woman to create an original luxury brand at LVMH, the first woman of color at the top of an LVMH maison, and her line will be the first new house created by the group since Christian LaCroix in 1987."  

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