Watches & Jewellery

Virgil Abloh Drops His First Louis Vuitton Men's Fashion Jewellery Collection

Virgil Abloh introduces the new Louis Vuitton's men's fashion jewellery collection - and it's pleasingly diverse and inclusive.
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The wait is over... as Virgil Abloh debuts his first Louis Vuitton Men's Fashion Jewellery collection!

The collection, which features a variety of bracelets, necklaces, rings and pendants, reinterprets the classic menswear chains that were seen at Louis Vuitton's men's Spring-Summer 2019 show. It showcases the Maison's contemporary spirit, as well as encompasses Abloh's vision for the collection.

This new collection of men's jewellery takes on a more diverse and culturally inclusive stand. This isn't surprising coming from Abloh, who has been shifting Louis Vuitton's design direction towards being more diverse and inclusive since becoming artistic director of the fashion house in 2018. 

Back in his debut Louis Vuitton show in 2018, Abloh took the chance to showcase his own personal definitions of vocabulary, explaining interpretations of common words like 'designer', 'millennial' and more. These definitions serve as guides for Abloh's shows, and work as a way to communicate his visions and ideas to the public, redefining luxury fashion and its relevancy to the younger generation. 

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This time, Abloh's jewellery collection also features jewellery that celebrates diversity through influences from more cultures, as seen in the new Louis Vuitton chain. The chain is inspired by Cuban links, a nod to popular cultural references such as skate and hip-hop culture. 

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These multi-hued chains remind us of Abloh's rainbow story during the Louis Vuitton Spring-Summer 2019 collection, paying homage to diversity and welcoming a brand new global audience. The brass coloured sections bear the LV monogram, and the colours give a pop of vibrancy to any outfit, making it suitable for casual wear. The silver palladium-finished chains are also peppered with the monogram all over and are made to be more suitable for day-to-day wearing. 

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Last but not least, the collection also includes a pendant, which features a more familiar Louis Vuitton chain that resembles the ceramic chains that were part of Abloh's debut Louis Vuitton collection, as well as a signet ring made of white ceramic, embossed with Monogram palladium-finished brass. All necklaces and bracelets from the collection have a new clasp that allows them to fasten securely and includes a registered trademark symbol that is engraved on every piece in the collection. 

The Louis Vuitton Men's Fashion Jewellery collection is available at Marina Bay Sands Island Maison, as well as Ngee Ann City. Prices begin at SGD900. 



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