Rihanna Opens Her First Fenty Pop-Up Store in Paris

The singer's luxury fashion brand will launch online next week on 29 May.
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Rihanna's luxury fashion label, Fenty, is now open for business. Today, the Barbadian singer and entrepreneur launched the first Fenty pop-up store in Le Marais, Paris, where the LVMH-owned label is based.

On display at the pop-up (which is in the same striking blue of the brand's logo) are corseted denim minidresses, tailored ensembles with matching belt bags, as well as blazer dresses, one of which Rihanna wore to the launch's press conference on Wednesday evening. Also at the pop-up are rows of strappy heels and oversized sunglasses, very much the kind we could see on their designer (in fact, we already have).


On the launch of her new fashion label, Rihanna shared, "Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies... The collections are easily worn together and meant to be staples in our wardrobe."

You can start building that wardrobe by dropping by the Fenty pop-up if you're in Paris. But if you're not, you'll just have to wait like the rest of us for 29 May, when the brand's first collection launches online at



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