Fendi's Selleria Roma/Amor Collection Celebrates Dreamy Rome

A collection where Fendi's outstanding craftsmanship meets exuberance; where streetwear icons are revamped with sporty influences.
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Continuing its collaboration with the creative minds of the industry, the brand teamed up with graffiti artist Pref, to conceptualize new eye-catching graphics around the relationship between FENDI and its beloved city of Rome.

The fluorescent color palette stands out in the signature Selleria Cuoio Romano leather- the signature material that embodies the DNA and savoir-faire of the Roman Maison. Iconic models, ranging from the different variants of the Peekaboo to the Baguette and Mon Trésor bucket, get a pop make-over with neon shades that range from fuchsia to yellow and red, color-combined with Fendi's classic black, brown and white. 


A combination of Selleria Roma/Amor graphic motifs and neon colors stand out in the footwear range, where the FFreedom sandals, wedges and sneakers are worked in a soft Lycra adding on to the cool, sporty feel of the Collection. 

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Look out for the Selleria Roma/Amor logos popping up in two different graphic variations, a parallelepiped and another multicoloured wave, throughout the exclusive selection of Ready-to-Wear and Accessories pieces for Women, Men and Kids.  

This collection will hit Fendi Ngee Ann City and Fendi Marina Bay Sands stores on the 14 May 2019.

Check out the #FendiRomaAmor video below to see the entire collection:




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