Fendi's Fall/Winter 2024 Collection is About Ease in Elegance

For Fall/Winter 2024, Fendi is giving its suits, coats and bags a softer touch, all while still delivering on utility and fun.

Image courtesy of Fendi

What do British and Roman styles have in common? The answer became apparent to Fendi’s Artistic Director of Couture and Womenswear, Kim Jones as he was looking through the year of 1984 in the Fendi archives. “The sketches reminded me of London during that period: the Blitz Kids, the New Romantics, the adoption of workwear, aristocratic style, Japanese style. It was a point when British subcultures and styles became global and absorbed global influences. Yet still with a British elegance and not giving a damn what anybody else thinks, something that chimes with Roman style,” says Jones in the Italian house’s show notes for Fall/Winter 2024.

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From left to right: Mink coat, wool dress, Peekaboo Soft Large bag, and Peekaboo ISeeU Petite leather bag with FF interlacing by FENDI. (Images courtesy of Fendi)

Speaking of workwear that’s elegant yet a little rebellious, Jones also highlights Fendi’s “background in utility” in the show notes. “The way the Fendi family dresses, it’s really with an eye on that. I remember when I first met Silvia Venturini Fendi, she was wearing a very chic utilitarian suit — almost a Safari suit. That fundamentally shaped my view of what Fendi is: It is how a woman dresses that has something substantial to do. And she can have fun while doing it,” he adds.

And so with these starting points in mind, Jones’ Fall/Winter 2024 collection for Fendi aces the effortlessness of dressing up — a sweet spot where British insouciance crosses with Roman liberation — while emphasising Fendi’s dedication to practicality. Fun and useful — this duality is always at the heart of Fendi. For a start, the brand’s latest tailoring features gentler, meandering lines and rounded silhouettes. Wool coats appear almost as robes, casually belted, while knitwear is layered over silk ribs. Dresses are tailored yet given a soft touch with the contrast of tulle and organza. New techniques and fabrications (think high-shine waxed finishes and the Agugliato needle punched details) showcase both the house’s innovation and artistry.

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Wool shrug, wool blazer, wool pants and leather booties by FENDI

Wool Go-To Jacket, silk and wool dress, Peekaboo Soft Medium bag, leather FENDI x Chupa Chups charm, leather high-heeled boots, gold-tone metal and leather choker, and gold-tone metal and leather ring by FENDI. (Images courtesy of Fendi)

The brand’s signature Selleria detail appears as a recurring motif on not just leather goods but also garments, riding boots, and even a Chupa Chups lollipop holder. Bangles and chains, designed by Artistic Director of Jewellery, Delfina Delettrez Fendi, are similarly decorated with the Selleria thread — metal hardware is stitched through them. As for bags, Silvia Venturini Fendi is sending out new versions of the Peekaboo, Baguette and Origami in rich, natural shades and softer constructions. She also introduces a soft satchel, the Simply Fendi, as well as the Roll bag, a rounded shopper style. Plenty of utility, as promised.

Peekaboo ISeeU Small Selleria bag, Peekaboo ISeeU Small leather bag with FF interlacing, and Peekaboo ISeeU Small Selleria bag by FENDI. (Images courtesy of Fendi)