Feels like Prada explores the slow, gradual recollection of physical touch as the world begins to reopen post-pandemic.

Most of our lives last year were bereft of intimacy. People were starved of physical touch, and there was a new desire for connection and feeling&nbsp;&mdash; something Prada knows as well. Their latest Fall/Winter 2021 campaign focuses on that element of intertwined physicality.

PRADA_FW21 adv camp_03.jpg

Cover one of your senses and the other four get heightened: with your eyes shut, you&rsquo;ll feel the way the Nappa Leather Gloves mold around your fingers. Not only is it luxuriously soft, but the gloves are also made for your convenience &mdash;&nbsp;its mini pouch made for storing essentials to look your best for when you strut out your doors post-lockdown.

While appearance is vital, Prada&rsquo;s Fall/Winter campaign empathises one&#39;s longing to be held. Cradling the Cleo Brushed Shoulder bag succinctly mimics the comfort of being hugged &mdash;&nbsp;the sleek curved lines remind us of the allure of holding onto someone else&rsquo;s waist and&nbsp;the security of knowing everything you need is within reach.

PRADA_FW21 adv camp_02.gif

Photographed by David Sims, the campaign&nbsp;tells an abstract story: In it, buildings are shown wrapped in an assemblage of tactile patterns the same way people&nbsp;yearn to be wrapped in someone else&rsquo;s arms. It&#39;s a projection for our&nbsp;yearning for connection,&nbsp;a total sensory overload that&#39;s both unsettling and familiar.&nbsp;

Prada's Fall/Winter 2021 Campaign is all about Touch

L'OFFICIEL Singapore — April 2024

L'OFFICIEL Singapore — March 2024

Prada's Fall/Winter 2021 Campaign is all about Touch

Tags

Recommended posts for you

Living

lululemon Takes You FURTHER, Transforming the Impossible to the Possible

Culture

Rapper, ZICO Teases New Single in Collaboration with BLACKPINK's Jennie

Fashion

Take a Chic Trip to Saint Tropez with Longchamp Latest Collaboration

Fashion

Inside the Louis Vuitton Women's Pre-Fall 2024 show in Shanghai

Culture

Everything to Know About Taylor Swift's New Album 'The Tortured Poets Department'

Fashion

Dior's Fall 2024 Collection Pays Homage to New York City

Fashion

Watch the Louis Vuitton Women’s Voyager Show Live From Shanghai

Culture

ASTRO's Cha Eun-woo Woos Fans at His First Fan-Concert in Singapore