Rather than relying on overt symbolism or festive clich&eacute;s, this year&rsquo;s campaigns lean into subtlety

Luxury fashion houses are ushering in the Lunar New Year with a fresh wave of campaigns celebrating the Year of the Horse. Brands including Bottega Veneta, Prada and Dior have unveiled festive collections that honour themes of prosperity, family and new beginnings, while staying true to their individual house identities.
This year&rsquo;s Lunar New Year campaigns feel notably more modern. Rather than relying on bold symbolism, designers have taken a subtler approach, weaving meaningful motifs into refined silhouettes and everyday pieces. The result is fashion that feels special enough for celebration, yet versatile enough to fit seamlessly into the modern wardrobe.
From understated craftsmanship to contemporary storytelling, these collections reflect how today&rsquo;s Chinese consumers engage with tradition in a way that feels current and personal. Take a look at how your favourite fashion houses are marking the Lunar New Year below.

MCM draws inspiration from the Horse and the strategic symbolism of chess, centring its narrative on intention, movement and progress. The knight, represented as a horse, becomes a metaphor for fearless momentum guided by intellect. The Lunar New Year offering features upcycled Aren bags in Cognac Visetos, hand-painted with a chess knight motif across shoulder, chain and crossbody styles.

Dolce &amp; Gabbana

Courtesy of Dolce & Gabbana

Dolce &amp; Gabbana&rsquo;s Chinese New Year Special Collection blends Eastern elegance with Italian theatricality. Narrative prints bring pyjamas, shirts, skirts and dresses to life with horses, carriages, lemons and florals, layered with the vivid Carretto Siciliano motif. The result is bold, expressive and unmistakably Dolce &amp; Gabbana.

Celine

Courtesy of Celine

Celine delivers a restrained and polished Lunar New Year statement, staying true to its disciplined aesthetic. Clean studio imagery, sharp proportions and elevated accessories replace overt symbolism. Fronted by Bai, Chu Wong and Jiahui Zhang, the campaign feels modern, intentional and quietly celebratory.

Dior presents a refined Lunar New Year selection by Jonathan Anderson, celebrating luck, nature and renewal. A reimagined toile de Jouy with four-leaf clovers appears across bags and accessories, while the Dior Clover Garden motif lends a relaxed elegance to ready-to-wear. Horse prints and horseshoe jewellery complete the story with symbols of vitality and fortune.

Courtesy of Prada

Prada celebrates the Year of the Fire Horse with a multi-layered campaign spanning Shanghai and Chengdu. Ancient symbolism meets the modern Prada Triangle, transforming the Fire Horse into a bold visual emblem. Starring Yang Mi and Ma Long, the campaign bridges past and future through fashion, architecture and art.

Bottega Veneta

Bottega Veneta&rsquo;s campaign focuses on shared rituals and personal moments. Featuring creatives and cultural figures from across disciplines, the film draws inspiration from the Mandopop classic Sweet Honey. Intimate vignettes reflect reflection, reunion and the brand&rsquo;s belief in timeless craft and human connection.

Miu Miu

Miu Miu&rsquo;s The Encounter returns for 2026 with a poetic exploration of synchronicity and discovery. Set at the Gongwang Art Museum, the campaign follows Lexie Liu and Zhao Jinmai as they encounter a white horse, symbolising independence and vitality. The mood balances modernity, memory and quiet wonder.

Tod&rsquo;s

Tod&rsquo;s frames the Lunar New Year around the idea of homecoming and warmth. Intimate film vignettes starring Xiao Zhan and Zhang Jingyi capture everyday moments of anticipation and return. The collection introduces festive red stitching on footwear and refined charms on handbags, adding subtle symbolism to classic designs.

Fendi launches its Lunar New Year Capsule with a heartwarming reunion story featuring the BFF family. A short film shows the characters preparing jiaozi together, highlighting togetherness and celebration. The focus remains on joy, family and the warmth of shared tradition.

Chlo&eacute;

Courtesy of Chloé

Chlo&eacute; celebrates the Year of the Horse by revisiting its signature equestrian codes. The collection balances Parisian chic with festive sentiment through soft silhouettes, refined details and a versatile colour palette. Horse motifs appear across denim, ready-to-wear and accessories, offering effortless pieces suited to everyday wear.

Valentino

Courtesy of Valentino

Valentino&rsquo;s Lunar New Year campaign captures joy, hope and new beginnings through a dreamlike narrative. Conceived by Alessandro Michele, the story stars Lareina Song and Yi Fan in looks from the Cruise 2026 collection. The focus is on togetherness, imagination and emotional storytelling.

Acne Studios

Acne Studios approaches the Year of the Horse with playful graphics and refreshed colour palettes. Trompe-l&rsquo;oeil denim, relaxed silhouettes and bold accessories introduce a light-hearted festive mood. Heart-shaped embroidery, key charms and vibrant scarves add warmth and personality to the collection.

Levi&rsquo;s

Levi&rsquo;s Year of the Horse Capsule Collection honours strength and resilience through the lens of heritage denim. Titled A Perfect Pair, the campaign reimagines the Two-Horse patch as a symbol of unity and optimism. Inspired by Chinese shadow puppetry, the visuals bring movement, light and storytelling to the forefront.

Bvlgari

Bvlgari celebrates renewal and vitality through special edition jewellery, watches and accessories. A yellow gold Horse Brooch inspired by a 1970s design takes centre stage, alongside the Serpenti Pallini necklace adorned with diamonds, rubies and onyx. Each piece reflects craftsmanship, symbolism and festive brilliance.

All The Best Lunar New Year 2026 Campaigns from Your Favourite Fashion Houses

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