Walking the tightrope between tradition and innovation is no easy feat, but Salvatore Ferragamo’s Paul Andrew pulls it off with grace and aplomb. Take this season’s brand-new Viva shoe, for instance. Having set his sights on the lofty challenge of reinterpreting the label’s much-loved Vara (imagined by Fiamma Ferragamo in the ’70s), Andrew surpassed himself by creating a contemporary classic for the next generation of Ferragamo fanatics – the ultra-feminine and youthfully elegant Viva.
Boasting a sleek and chic silhouette with a longer vamp, gently tapered neckline, and daringly pointed toe, the Viva is adorned with an amplified bow in leather and cotton fabric instead of grosgrain, and complemented by a tonal metal plaque with the Ferragamo signature in raised relief. Available as a ballet flat or pump in soft nappa leather, glossy patent calfskin, denim, and linen canvas, the design showcases a sculptural, teardrop-shaped heel inspired by Paul Andrew’s favourite artist, Richard Serra.
And who better to show off this instant icon than homegrown talents Hashy Yusof-Than and Cleo Kim? Embodying the audacious yet sophisticated spirit of the Viva, singer-songwriter Hashy has risen above a major health scare to become the one to watch on the local music scene, while beauty entrepreneur Cleo Kim is making a name for herself with glitter hair extensions.
Exclusively for L’Officiel Singapore, the new-gen cool girls and gal pals put their best foot forward in a bright and bold array of Viva shoes from Salvatore Ferragamo’s Spring/Summer 2020 collection (don't worry, the video and images were shot before the Circuit Breaker started). Double the talent, double the fun.
Watch the video below:
Photography Joel Low
Styling Evon Chng
Hair & Makeup Manisa Tan / PaletteInc using Keune and YSL
Photography Assistant Alfie Pan
Hair & Makeup Assistant Jenny Tan