After amazing rooftop-takeovers by Pokras Lampas, the 6 artists of “The Ring of The Future”, and the Roman collective “GraFFiti” performance, the House of Fendi reaffirms its unique bond with graffiti art through a new collaborative performance with Sam Cox, aka Mr Doodle.
Known for his unique doodles, the London-born artist injects his creative energy into a two-day drawing stream, taking his pen to giant mirrored letters spelling out FENDI, ROMA and the iconic FENDI double F logo.
The movie features Mr Doodle in his artistic element, bringing out his fun and witty personality, and also unveiling his practice, the OCD – Obsessive Compulsive Drawing, in the most Fendi way possible.
Cox is seen doodling on a mirrored desk, but he can’t stop drawing, covering not only the FENDI Rooftop, but the whole Palazzo Della Civiltà Italiana with his artwork. It then shifts to frames showing Caterina, a young tailor of the FENDI atelier, stitching on Mr Doodle’s jumpsuit. She combines different tailoring techniques and applies them to different materials and textures to create a unique tailor-made piece, celebrating both craftsmanship and artistry, in parallel with Cox's visual drawings. Culminating in the marriage of graffiti art and the heritage of Fendi being brought together through a personal, hand-made touch.
The House also celebrates this amazing young artist with a personalized "Doodle" Fendi peekaboo bag. One thing we can say for sure, Mr Doodle is definitely the first artist to have ever doodled on one!