Dior Launches its Own Instagram Filter
After Kylie Jenner launched her own Instagram filter in August that allowed you to test her lipsticks, Dior has followed suit. The house of Avenue Montaigne has just launched its first filter on the social networking platform to billions of users.
The effect, called "Kaleidoscope", is available on Instagram Stories and allows you to virtually try on the latest accessories from the Maison's Spring/Summer 2019 collection designed by Maria Grazia Chiuri. That includes the mega sized DiorSoLight sunglasses, as well as the J'Adior headband.
Inspired by avant-garde lighting effects by Loïe Fuller, a pioneer of contemporary dance, the filter allows you to escape into a psychedelic universe while adopting the latest solar must-haves. Let the selfie-taking ensue.
To add the Kaleidoscope effect on Instagram, just click here.
