Fashion

Come As You Are: Gucci's Cruise 2020 Campaign

The luxury house gets Sienna Miller, Iggy Pop, Gucci Mane and the like to party it up for Cruise 2020
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"Gucci is a party and everyone is invited" is the perfect slogan for Gucci under Alessandro Michele. Fun, inclusive, liberated, libertarian, hedonist, and uninhibited are just some words to describe the vivacious spirit of the luxury house. 

Gucci's Cruise 2020 campaign is no different. With the hashtag #ComeAsYouAre_RSVP, Gucci celebrates the collection with a party that never ends, because it represents a state of mind where there are no limits and anything is possible. The clothes offer you infinite possibilities to be whoever you want to be, with nothing to stop you. 

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Dreamed up by Michele and captured by Harmony Korine, the new campaign ignites this idea of egalitarian verve. Everyone is welcome, from the rock star to the glamorous socialite, the bourgeois lady, the mogul, and the hip hop sensation. No one can say who is what or who is with who, and it is exactly this kaleidoscopic vision that makes Gucci, Gucci. 

Among the guests? Actresses Sienna Miller and Benedetta Barzini, punk legend Iggy Pop, and rapper Gucci Mane (naturally), who represent myriad connected worlds with doors wide open. 

Gucci Campaign

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Photographer/Director: Harmony Korine

Director of Photography: Rodrigo Prieto

Hair Stylist: Paul Hanlon

Makeup: Thomas De Kluyver

Location: Villa La Furibonda

Talent: Sienna Miller, Gucci Mane, Iggy Pop, Benedetta Barzini, Orlando Miani, Angelo Bucarelli, and Marisela Federic

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