Inside Chanel's Mademoiselle Privé Seoul exhibition

Two years after Karl Lagerfeld's cruise show in Seoul, Chanel returns to the city with its Mademoiselle Privé exhibition
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Seoul is no stranger to the House of Chanel. After all, the city played host to its Resort 2016 runway show, a collection that bore plenty of Korean influences – from the traditional hanbok to patchwork techniques, and colourful K-pop-inspired motifs. Two years after its showing at the futuristic Dongdaemun Design Plaza, Chanel has returned to the South Korean capital – this time, for its Mademoiselle Privé exhibition.

This marks the exhibition's sophomore showing, following its well-received debut in London's Saatchi Gallery in October 2015. Running until 19 July at D MUSEUM, the Seoul installment is the next chapter of the Mademoiselle Privé story – an ode to the Chanel universe that explores its origins, its creative processes, and everything else in between those world-famous interlocking Cs.

The Mademoiselle Privé experience will be a thoroughly multi-sensorial and multi-faceted one that'll transport visitors deep inside the fascinating world of Chanel. Through a series of installations, the exhibition will primarily shine the spotlight on Gabrielle Chanel's emblematic creations, as well as Karl Lagerfeld's take on Chanel's codes, symbols and icons projected into the future. Visitors will also get the chance to view polaroid portraits of celebs such as G-Dragon, Caroline de Maigret, and Soo Joo Park wearing the ‘Bijoux de Diamants’ collection – exhibited for the very first time in Seoul – and catch screenings of short movies directed by Lagerfeld himself. In addition, the exhibition will hold dedicated Lesage (embroiderer), Lemarié (feather and flower maker), and perfumery workshops that highlight the craftsmanship and savoir-faire of Chanel.

In an ingenious move to bridge the divide between old and new, traditional and contemporary, Chanel has launched a free Mademoiselle Privé mobile app solely dedicated to the exhibition. Through the app, visitors can book a slot on the ticket reservation system, view exclusive teaser content and the latest updates – all with just a click of a button. Available for download on iTunes and GooglePlay.



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