The Mademoiselle Privé experience will be a thoroughly multi-sensorial and multi-faceted one that'll transport visitors deep inside the fascinating world of Chanel. Through a series of installations, the exhibition will primarily shine the spotlight on Gabrielle Chanel's emblematic creations, as well as Karl Lagerfeld's take on Chanel's codes, symbols and icons projected into the future. Visitors will also get the chance to view polaroid portraits of celebs such as G-Dragon, Caroline de Maigret, and Soo Joo Park wearing the ‘Bijoux de Diamants’ collection – exhibited for the very first time in Seoul – and catch screenings of short movies directed by Lagerfeld himself. In addition, the exhibition will hold dedicated Lesage (embroiderer), Lemarié (feather and flower maker), and perfumery workshops that highlight the craftsmanship and savoir-faire of Chanel.
In an ingenious move to bridge the divide between old and new, traditional and contemporary, Chanel has launched a free Mademoiselle Privé mobile app solely dedicated to the exhibition. Through the app, visitors can book a slot on the ticket reservation system, view exclusive teaser content and the latest updates – all with just a click of a button. Available for download on iTunes and GooglePlay.