Though Britney Spears regularly posts Instagram videos of herself trying on different looks (complete with her own runway walks), the singer hasn’t appeared in an ad campaign in recent memory. That’s all changed now that Kenzo has made her the face of its La Collection Memento collection, which hits stores March 21.
The pop star and mother of two was photographed by Peter Lindbergh in Los Angeles. Typically, the singer has been residing in Las Vegas where she performs nightly to a packed house. Though Spears seems an usual pick for Kenzo, a brand that regularly champions rising talent and independent artists, it is refreshing to see it switch things up a bit. For a collection all about icons, there are surely few greater choices than the American legend Britney Spears.