Who + when: Founded by Ronnie Fieg, a sneaker enthusiast and former head buyer for the David Z footwear chain in 2011. Fieg’s design career started when one of his clients, Asics, offered him the opportunity to update and relaunch their archival styles, which were a surprise hit.
What: The king of collaborations and pop-ups, Fieg has worked with virtually every significant player in the footwear pantheon, as well as some eyebrow-raising names like Coca-Cola and the Power Rangers. In addition to its in-house clothing and accessories lines, Kith boutiques stock a wide range of brands such as Yeezy, Nike, Timberland and Canada Goose, contributing to Fieg’s taste-making reputation. While he honed his eye by observing the street culture of New York during his formative years, Fieg now rejects the label, claiming that today’s trends originate and spread online instead.