Fashion Week

Logo Mania at Fendi Fall 2018

by Dhika Himawan, Usa
23.02.2018
The brand swaps its "F" with Fila's iconic logo

For his Fall 2018 collection, Karl Lagerfeld sent brown tones of plaids and checks in powerful looks down the runway. Fendi also focused on monogram everything –on trench, fur and puffer coats, bag straps, and scarves. Though all the looks set off a serious and a conservative feel, Lagerfeld surprised everyone when the iconic "F" from the Italian sportswear brand Fila appeared on a fur sweater. 

Yup, you guessed it, Fendi just hopped on the streetwear wagon. The brand collaborated with Fila and the Instagram artist, Hey Reilly, who just worked with Fendi on its menswear collection back in January. 

Could merging logos now be the new trend? It certainly saves so much more space than fitting two brand names on a collaboration. 

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