Jeffree Star Cosmetics Makes Its Singapore Debut

Here’s where to shop and what to swatch.
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Attention all makeup aficionados. Jeffree Star Cosmetics has launched in Singapore and now you can get your hands on and try out the most coveted lipstick shades in real life at Escentials.  

Founded by American Youtube personality Jeffree Star in 2014, the 100% vegan and cruelty-free cosmetics brand builds on creativity, individuality, and endless possibilities. True to his brand, Star’s bold makeup tutorials and forthright product reviews have garnered him over 8.5 million Instagram followers and 10.5 million subscribers on Youtube. 

Earlier this month, the brand made its long-awaited debut in Singapore with the launch of its cult-favourite Velour Liquid Lipsticks ($32 each). The beloved of the beauty world provides full coverage and offers 33 unique shades in matte and metallic finishes. What’s even better? Its long-lasting, transfer-proof formula sets quickly and leaves lips feeling comfortable (read: not dry or tight).

We can also look forward to Star’s Lip Ammunition ($32) (if you are one who appreciates rich pigments with a satin finish), Velour Lip Scrub ($22) for a smooth lip and highlighting powder Skin Frost ($52) – all of which will be launching this February. 

Jeffree Star Cosmetics is now available in-store at Escentials Paragon, Tangs @ Tang Plaza and

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