Classic Blue: Celebrate Pantone's 2020 Colour Of The Year With These Beauty Products

From Gucci to YSL and Pat McGrath, here's how to bring the potentially political hue into your everyday
Reading time 5 minutes
Photo courtesy of Fenty Beauty

It’s that time of year again - Pantone has announced their 2020 Colour of the Year! The star shade is Classic Blue, and the world-renowned brand has some thoughts about why. This deep blue colour is “meant to symbolise protection, stability, peace, and confidence, as well as encourage deep thinking, open mindfulness, and communication,” as per a statement from the company. Heading into the new year and new decade, we couldn’t be more here for channeling powerful, peaceful energy all of 2020. 

Classic Blue follows 2019’s Pantone Colour of the Year, Living Coral, and was announced alongside a “multisensory experience,” including sight, sound, texture, scent, and taste. It’s the first multisensory colour in the company’s history, and the brand offers ways to connect the colour to each of your five senses (it feels like velvet and tastes like elegance). Classic Blue is exactly that - a classic shade that belongs in every crayon box, living room, and closet.

You’ll find Classic Blue almost everywhere, including politics. In a statement, Laurie Pressman, the Vice President of the Pantone Colour Institute, said, “The Pantone Colour of the Year highlights the relationship between trends in colour and what is taking place in our global culture at a moment in time, a colour that reflects what individuals feel they need that colour can hope to answer.” So... did Pantone go political? It seems possible, as the language implies a double meaning to the choice.

Want to channel Classic Blue as you enter the new year? With tons of vibrant makeup options everywhere from YouTube to Euphoria, what better way to explore the Colour of the Year than through makeup? Below, we've rounded up 10 blue beauty products that will make a perfect addition to your vanity.

Fenty Beauty Poutsicle

This Fenty Beauty Poutsicle might look intimidating, but its juicy, moisturising formula will make you think again. Who wouldn’t want to look badass at the same time as they’re keeping up with their skincare? The shade Go Deep is an electric dark teal, and it seriously pairs well with every skin tone. Everyone say thank you to Rihanna!


Morphe x Jaclyn Hill Palette

Classic blue, meet your new neighbours. If you’re hesitant to take the leap into full-on blue eyeshadow (hello, 2008!), pair it with a neutral shade to bring it back to earth. This palette from Morphe x Jaclyn Hill has 10 distinct shades, including a stunning deep blue that will make a great addition to your vanity.


Kosas 10-Second Liquid Eyeshadow

This liquid-to-powder crème eyeshadow from Kosas is a perfect cobalt colour, and is the perfect size to throw in your bag for on-the-go application. Amp it up with a brush or the included doefoot applicator, or dress it down with your fingers.


YSL Mascara

Before you scroll past at the sight of blue mascara, hear us out - this YSL version provides the perfect pop of colour and is a luxe version of the coloured drugstore mascara we all had in secondary school. You’ll feel like royalty every time you swipe the gold YSL wand across your lashes, and it adds just the right amount of flair to an otherwise traditional look.

Melt Cosmetics Gel Eyeliner

Who doesn’t love gel makeup products? This gel eyeliner from Amor Eterno is the most stunning, shimmering shade of classic blue, and has a glitter finish that will leave your eyes twinkling - literally. Apply some funky eyeliner, or smudge it out like a cream shadow.

NARS Single Eyeshadow

We're firm believers that everyone needs to own a blue eyeshadow. The electric shade “Outremer” from NARS will add a bit of flair to your lids, and its small footprint won’t bulk up your beauty drawer.


MAC Glitter

As New Year’s Eve approaches - along with some of the best parties, events, and hopefully some stellar looks - it’s never too early to be thinking about how to spice it up. This glitter from MAC Cosmetics can be used anywhere on the face, so make it a glitter shadow or a sparkling highlight!


Pat McGrath Astral Kiss Duo

This lustrous lip duo from Pat McGrath gives us incredible Zenon: Girl of the 21st Century vibes. The matching lipstick and gloss might look like they’re out of your comfort zone, but they apply with a subtle and sparkly classic blue tint. Truly intergalactic.


Gucci Rouge à Lévres Lunaison Lipstick

Have you ever seen anything more beautiful than Gucci's lipstick packaging? This Rouge à Lèvres Lunaison lipstick is seriously a stunner, and its holographic finish will bring oomph to every look.


Glossier Play Technogel Eye Pencil

When fan-favorite minimalist makeup brand Glossier launched their Glossier Play line earlier this year, everyone couldn’t stop talking about it. And for good reason - this eye pencil in the shade Adult Swim is rich, creamy, and at a great price point. Top off your eye look with a pop of colour, and feel super trendy in the process.



related posts

Recommended posts for you