So who is the lady chosen to embody the fragrance?
In Chanel's words, "Gabrielle Chanel is a fragrance for a woman who chooses her own path."
A daring new scent that radiates with power, it is the perfect companion to those with a rebellious spirit, daring soul and confident personality, just like Mademoiselle herself.
In our way of reinterpreting it, this is a fragrance made for those who are confident that they can carry the scent, no matter who you are, what you do and where you come from.
And for its inaugural campaign, launching 1 September 2017, Chanel has appointed one of its favourite girls Kristen Stewart to be the face of the fragrance.