The ex-Singaporean model shares the motivations behind his brand, its award-winning hero product, and his personal tips and tricks when it comes to skincare

We meet the face behind <a href="https://theskinbrand.asia/">TheSkinBrand&reg; Asia</a>, the local beauty brand that won the <a href="https://www.lofficielsingapore.com/beauty-awards-2021/lofficiel-beauty-awards-2021-best-newcomer-rejuvenating-serum-theskinbrand">Best Newcomer Rejuvenating Serum</a> category in <a href="https://www.lofficielsingapore.com/categories/beauty-awards-2021">L&rsquo;Officiel Singapore&rsquo;s</a><a href="https://www.lofficielsingapore.com/categories/beauty-awards-2021"> Beauty Awards 2021.</a>
Inspired to start the brand due to his skincare struggles whilst studying in England, <a href="https://www.instagram.com/mrbenjaminkhoh/?hl=en">Benjamin Khoh</a> has formulated a hero serum containing 20% Ginsetonic&reg; designed to hydrate the skin well.
Below, the ex-Singaporean model talks to us about the motivations behind his brand, its award-winning hero product, and his personal tips and tricks when it comes to skincare.

You&rsquo;re currently juggling a number of different professions. Besides your titles as a legal professional and artiste, what influenced your decision to become an entrepreneur as well?
I have always been a creator. I love to create, experiment with different things and invest across a variety of different industries. I was inspired to start TheSkinBrand&reg; Asia back when I was in university when the weather could get so cold and dry in England. It made my skin feel and look scale-like and lacklustre. That&rsquo;s when I started experimenting with a myriad of different moisturisers and serums and started studying the properties of each ingredient in the different formulas.&nbsp;
With moisturisers, you want the ingredients to be simple and basic. Serums, on the other hand, are like supplements for the skin. I tend to mix and match different kinds of serums and ingredients for different needs from time to time.&nbsp;
After some time, I decided to create a serum for the purpose of providing my skin lustre and hydration. My lab in Korea managed to create a very special serum that became loved by many, after years of research and development. I created every aspect of the design, style and details.
Let&rsquo;s talk about your hero product: The Rejuvenating Serum.&nbsp;
The Rejuvenating Serum is formulated with 20% Ginsetonic&reg;. It is a proprietary ingredient extracted from six-year Korean Red Ginseng using the latest patented technology. Based on decades of clinical studies, topical application of Ginsetonic&reg; has been shown to prevent and reverse premature ageing caused by UVB radiation, as well as enhance burn-wound healing. It is carefully formulated into the Rejuvenating Serum, which is created specifically for maximum penetration and absorption into the skin.&nbsp;

How is TheSkinBrand&reg; different from other skincare brands?&nbsp;
I think every skincare brand is different from the other. The DNA of TheSkinBrand&reg; focuses on the potency and quality of the ingredients that we use in order to treat different concerns. We have our anti-wrinkle serum expected to launch in mid-2023, and it is the ultimate anti-wrinkle serum that specifically treats skin texture that is damaged by ageing. You would not want to miss that!&nbsp;
What are three important steps that one should add to their beauty routine?&nbsp;
Exfoliate with effective exfoliator peels or a microbeads scrub, supplement with a serum as needed, and protect your skin with sunblock.&nbsp;

PHOTOGRAPHY Jana Tay&nbsp;
HAIR Jun Park&nbsp;
CLOTHES Balmain, Issey Miyake

For more information, find the brand on <a href="https://www.instagram.com/theskinbrandasia/">Instagram</a> and its <a href="https://theskinbrand.asia/">website</a>.&nbsp;

Benjamin Khoh of TheSkinBrand® Talks All Things Beauty

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